Similarities And Differences 1

Similarities and Differences 1 Running head: SIMILARITIES AND DIFFERENCES AMONG ALL-NEWS CABLE NETWORKS: CNN, MSNBC, AND FOXNEWS CHANNEL SIMILARITIES AND DIFFERENCES AMONG ALL-NEWS CABLE NETWORKS: CNN, MSNBC, AND FOXNEWS CHANNEL Deborah A. Neals Barry University Similarities and Differences 2 Successful programming is vital to a television property since it spells the difference between profit and loss. Unpopular programming results in fewer viewers, an insufficient number of advertisers buying airtime, and eventually economic failure. CNN, FoxNews and MSNBC are three all-news channels fighting for an ever-decreasing slice of the ratings pie. The networks have both similarities and differences, but before discussing them it is vital to look at both their history and programming.

When Ted Turner created the Cable News Network in June of 1980, he probably never dreamed that it would become one of the most recognized names in cable programming (Eastman and Ferguson, 1997). CNNs first broadcast was June 1, 1980. Initially the signal was seen in 1.7 million U.S. households. Turner established news bureaus in major American cities and in other cities throughout the world and today CNN is seen in 80 million U.S.

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cable households (Available: CNN.com). Much of CNNs success is rooted in its early application of newsgathering technology, most notably that of communications satellites and portable uplinks such as those that gave the world video and audio during the Persian Gulf War and the aborted coup in the former Soviet Union (Eastman and Ferguson, 1997). MSNBC, which got its start on July 15, 1996, was a groundbreaking venture from Microsoft and NBC, comprising MSNBC cable and MSNBC on the internet. The network premiered to 22 million households, reaches 45 million to date, and is expected to reach 61 million households by the end of the year 2000 (B.P. Anderer, personal conversation, December 7, 1998).

The network was able to reach so many households so Similarities and Differences 3 quickly because it took the distribution platform of the NBC owned, Americas Talking (Eastman and Ferguson, 1997). The FoxNews Channel was the last of the three to enter the all-news cable battle, on October 7, 1996. Its first months of programming were only available to 10 million households despite the fact that owner, Rupert Murdoch paid cable operators $10 per subscriber to carry the all-news channel (Conner 1996). This is because Time Warner Cable refused to put the network on its New York City cable system. (CNN owner Ted Turner is the chairman of Time Warner.) Murdoch filed a lawsuit, but on July 23, 1997 the suit was settled, giving the FNC immediate access to the MSOs 1.1 million New York City subscriber system, plus wider distribution over time to the majority of Time Warners customers (Higgins and Petrozzello, 1997).

The network now reaches nearly 35 million households. Its programming is balanced, aimed at views slightly older than the early-20s audience courted by MSNBC (Conner, 1996). CNN Monday-Friday 6a.m. Business Day. Hosted by Deborah Marchini and John Defterios, the show offers viewers live reports on market movements and business developments. Business and finance coverage is rounded out with weather updates, sports news, a travel advisory and the latest headlines.

7a.m. Early edition. Hosted by Leon Harris and Carol Lin. A complete presentation of the latest news developments, including sports, weather and business news updates. In addition to news, the show airs a live newsmaker interview each hour.

Similarities and Differences 4 9a.m. CNN Morning News. Hosted by Daryn Kagen and Bill Hemmer. This complete news show offers blocks of news reports, reviews, interviews and viewer call-ins. Many of the interviews are how to in nature and cover a variety of subjects. 11:30a.m. CNN and Company.

Hosted by Mary Tillotson. A half-hour news-talk program that looks at today’s issues from a womans point of view. Each day the show consists of three panelists that hold different beliefs. 12 p.m. Newsday.

Hosted by Frank Sesno and Jeanne Meserve. Based in Washington D.C., this half-hour show is a presentation of the latest news of the day with plenty of live coverage. 12:30p.m. Burden of Proof. Hosted by Greta Van Susteren and Roger Cossak.

This show, which was born during the O.J. Simpson trial, now investigates all facets of the judicial system. Key trial figures debate the legal ramifications of top news stories and courtroom issues. 1p.m. CNN Today. Hosted by Natalie Allen and Lou Waters.

A contemporary news and features program that reports the latest news from the medical industry, style and fashion, trends in nutrition and cuisine, and travel and vacationing tips. 2:30p.m. Showbiz Today. Hosted by Laurin Sydney and Jim Moret. This program brings viewers special reports and live coverage of award ceremonies, movie openings and premier parties.

4p.m. CNN Today. A shortened edition of the 1pm. program featuring the same hosts. Similarities and Differences 5 5p.m. Inside Politics.

Hosted by Bernard Shaw and Judy Woodruff. From public issues to private discussions, the show gives viewers a daily look at the political events that shape the world. 6p.m. World View. Hosted by Bernard Shaw, Judy Woodruff and Hillary Bowker. London anchor Hillary Bowker joins the hosts of CNN Today to offer viewers a signature global evening newscast that provides news from around the world.

6:30p.m. Moneyline News-Hour with Lou Dobbs. Recently renamed and revamped to accommodate viewers who want a combination of financial news along with other significant news of the day. 7:30p.m. Crossfire. Hosted by Pat Buchanan, Robert Novak and Bill Press. One of CNNs most highly rated shows, it features lively debate and thought provoking discussion of current issues by some of the foremost proponents of conservative and liberal viewpoints.

8p.m. World Today. Hosted by Joie Chen and Martin Savidge. This evening newscast provides viewers with a comprehensive look at the events that are shaping the world. News updates, features, weather and sports complete the show. 9p.m.

Larry King. Host Larry King combines topical discussions featuring the days major newsmakers with celebrity interviews, highlighted by viewer call-ins from around the world. 10p.m. NewsStand. Hosted by Bernard Shaw, Willow Bay, Stephen Frazier and Judd Rose.

This nightly magazine goes beyond breaking news to give viewers the information they need to understand todays issues. Similarities and Differences 6 11p.m. Sports Tonight. Hosted by Fred Hickman and Vince Cellini. Produced by CNN/SI, the 24-hour sports news network from CNN and Sports Illustrated, the show provides up-to-date scores and highlights along with an in-depth look at the latest issues of sports.

Between Midnight and 3a.m., CNN replays its prime-time lineup. This strategy is for viewers on the west coast, as well as for those who may be coming home from a second shift. At 3a.m. a repeat of Showbiz is shown. At 4:30 a.m.

they broadcast CNN International until they resume live programming again at 6am. FoxNews Monday-Friday 7a.m. Fox and Friends. Hosted by Louis Aguirre, E.D. Donahay, Steve Doocy and Brian Kilmeade.

This morning show highlights the latest news, weather, sports and entertainment, with a casual, spontaneous discourse. Around the watercooler, the shows signature segment, consists of live chat about the lighter news stories of the day. 9a.m.-5p.m. Fox News Now. Hosted by Uma Pemmaraju, David Asman, Rick Folbaum, John Scott, E.D.

Donahey, Louis Aguirre, Lauren Green and Allison Costarene. Every hour from 9a.m. to 5p.m. FNC presents Fox News Now, a hard news format, concentrating on more news and less talk. Interviews with key newsmakers, plus expert analysis of daily events comprise the coverage of the days top news stories. Updates are provided 10 minutes before each hour. Similarities and Differences 7 5p.m.

Cavuto Business Report. Hosted by Neil Cavuto. This hour-long business program offers practical, useable information on the latest activities from Wall Street to Silicon Valley. Cavuto keeps track of market activities and interviews people in the business world. 6p.m. Special Report with Brit Hume.

Washington news veteran, Brit Hume plays host to newsmakers, political pundits and FoxNews contributors. It examines the inner workings of government issues such as welfare …

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