Nonmarket Issues For

Nonmarket issues for
As the Internet becomes more popular, Dot-coms also become more prosperous. And the pace of the world becomes faster as well. Nowadays, with these huge changes in information transmission, some nonmarket issues gradually appear in this new industry because of its characteristics of free-resource, high-speed and anonymity. In this case about, this firm got two pressing nonmarket issues since it launched last year. One was concerning the conflicts between two groups in this years presidential election in Taiwan. Another issue is targeting the free-resource in the Internet. A similar case that happened recently is (a dot-com that provides software to let people download MP3 music for free). Ill talk about it later in detail.

Company Introduction is a Taiwan-based international Internet Company founded in June 1999 to provide the shortest path, decision critical financial instrument investment knowledge to both regional and global investors. While the world is moving into Consumer Centric Economy, financial products in this new era become more fast changing, diversified and complex. provides investors and analysts an open platform to exchange and cultivate investment ideas and return.
Although is an international company with three branches in China, USA and Taiwan at the present, its target market still aims at the Taiwanese around the world. Its entire employees also come from Taiwan and the purpose of this company is to help Taiwanese invest their money in international securities markets like USA, China, Korea and Hongkong.
Nonmarket issue 1: Politic conflicts
For quite a long time, there is a serious problem about group conflicts in Taiwan. Basically, there are two main political groups: one is native Taiwanese whose ancestors came to Taiwan from Mainland China before 20th century, another one is immigrants withdrawing from Mainland China around 1949 together with their families. Currently, the ratio for these two groups is 4:1. Usually, they coexist peacefully in this small island. Unfortunately, some politicians like to stimulate conflict between these two groups so as to gain their political support whenever we hold elections in Taiwan. After January 2000, as our president election campaign was becoming more and more intensive, we could read different kinds of reports about president candidates attacking each other from the different media. In the era of the Internet, information exchange is becoming faster than before, and many people rely heavily on the Internet and computer. On the contrary, some negative and subjective viewpoints spread out also faster. So, we can often receive a lot of forward emails about this kind of information. For example in, an employee sent this kind of email talking about the conflict between two groups to all the staff in this company. Because of the negligence of the manager of the computer information system, this distorted political report was spread out to this firms end users and members from this firms computer server. Furthermore, it may look like the email came from a high level managers computer. Basically, this kind of Email was very common in our daily life. However, if this kind of mail was sent from a high level manger of a private company, what could be its implications? That means, for the people in Taiwan, obviously, this company had its specific political tendency. For a financial websites conductor, he should not spread out the subject or unproved information to the public since the website is a part of public media. Some media and journalists report this story to the public. The image and standing of this company will be hurt. Worse of all, the employees in contains these two groups of people. So, this Email created a conflict between its employees. This situation also made paralyzed. After this event, held two emergence meetings to review the reasons why it happened and the contribution of responsibility. Most importantly, its entire staffs realized the importance of monitoring its computer information system.

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Nonmarket issue 2: Copyright
Second, lets discuss about the websites financial analysis report. The report of this website has three content resources. First is a self-created article. A second one is purchased from other resources. The third is something like BBS function where its end-user and members can post their own financial


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