E- Commerce is another name for Electric- Commerce.
Electronic-commerce offers what many people believe to
be an effective property of the Web. That property
is the ability to adjust sites to the different needs,
wants, desires and, even personalities of each
individual customer. This ability is known to many
experts as “cognitive computing,” a blend of
behavioral sciences and computer science.

Increasing competition worldwide, increasing
demands made by customers, and the rapid pace of
change in technology are forcing companies to review
the way they do business, the kinds of products and
services they offer, and the speed with which they
release products to market. Today, most companies
have worked to expand and improve their process and
practices internally. But, the massive use of the
Internet by the consumers is forcing businesses to
focus on external relationships and their business
models. In order to meet the demand made by the
Internet users, organizations are now beginning to
rely on the e-commerce solutions that help reach and
keep customers, open new markets, and condense the
E-Commerce has various advantages for the
provider. One advantage is it allows companies
to build a name for their company, quickly and
inexpensively. Another advantage is it offers
“suggestive selling”. This is when the user can
recommend similar or other products that they
might/will buy. This is often done through surveys.

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The last advantage is the speed in which the
transaction is completed. Many times Web users give up
in trying to buy something due to the frustration that
was caused in trying to get to that particular item.

There are also many advantages to E-Commerce for the
user. The information can be updated in no time and
while the user is using it. The pages can be updated
without having to redesign the page. Site visitors can
maneuver and control the data, as it is displayed, to
suit their preferences and need-to-know. The
interactive capabilities such as purchasing on-line
can be utilized, and the site visitor can filter
Overall, E-Commerce delivers a solution to
businesses that will help their clients better
interact with their customers, suppliers and partners.

Work Cited
The (New) Hidden Persuaders by GENE KOPROWSKI
Commerce Solution


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